Type Fundamentals Book

Exploring Design through Type

 

Type Fundamentals Book

In this project, I was able to explore the ways of design through type.

All images and text came from Aaron Siskind and the Museum of Photographic Arts for the purpose of this study. 

The font I used was Univers.

This project is broken down into five sections.

Sketching Process:

Screen-Shot-2020-12-02-at-4.16.37-PM
Screen-Shot-2020-12-02-at-4.16.24-PM
Screen-Shot-2020-12-02-at-4.17.00-PM
Screen-Shot-2020-12-02-at-4.16.48-PM

 For the first section, I was only allowed to use 10 point font and the logo:

RJacobs_tfb_242-fall20_Page_01
RJacobs_tfb_242-fall20_Page_02

 

RJacobs_tfb_242-fall20_Page_03


 The next section allowed us to play withe scale:

RJacobs_tfb_242-fall20_Page_04
RJacobs_tfb_242-fall20_Page_05
RJacobs_tfb_242-fall20_Page_06

 After that, we were free to play with axis:

RJacobs_tfb_242-fall20_Page_09
RJacobs_tfb_242-fall20_Page_07
RJacobs_tfb_242-fall20_Page_08

 

Then we added design elements:

RJacobs_tfb_242-fall20_Page_10
RJacobs_tfb_242-fall20_Page_11
RJacobs_tfb_242-fall20_Page_12

For our final application, we were able to incorporate images:

RJacobs_tfb_242-fall20_Page_14
RJacobs_tfb_242-fall20_Page_16
RJacobs_tfb_242-fall20_Page_15
RJacobs_tfb_242-fall20_Page_17-1
RJacobs_tfb_242-fall20_Page_13

Color System:

black
white
purple
orange
typebookred

#000000

#ffffff

#7c1261

#e55819

#8f191b

aaronsiskind-mockup
tfb-Mock-up_Brochure_21x21_4

Contact

Email: art@racheljacobs.com
Instagram: @rachel.draws

© Rachel Jacobs 2024
Artist & Graphic Designer