Cesar's Salon: Mock Brand Process

In this study, we created a brand and designed a logo and patterns for that brand.

My study is on an imaginary company I created forthe sake of this excersize, “Cesar’s Salon,” a high-end hair salon.

I started by abstracting the idea of a haircut into simple line designs.

From there, I experimented placing these designs in various containers and boarders.

I then added color and text, completing the final logo.

I abstracted this design into different patterns with different colors and eventually composed a packaging design with these patterns.

Contact

Email: art@racheljacobs.com
Instagram: @rachel.draws